Resources

There are many theories, principles and practices involved in marketing. We have applied our own interpretation on these and have produced some guides to different areas of marketing. The APIC guides have been developed with a view to having practical application in the business environment as well of being of interest to those people involved in marketing and to marketing students. Each guide contains self test activities to aid understanding of the relevant topic.

The APIC “Introduction to Marketing” guide is available for download without charge, along with some other universally recognisable marketing material. Other APIC guides are available for £10 each.

01 Introduction to Marketing	(free download)
02 Marketing Environment
03 Marketing Information
04 Buyer Behaviour
05 Market Segmentation
06 Targeting and Positioning
Module multibuy Modules 1-6 for only £30
07 Service Industry Marketing
08 Marketing Mix 1
09 Marketing Mix 2
10 Marketing Planning 1
11 Marketing Planning 2
12 Marketing Programme
Module multibuy Modules 7-12 for only £30
Module multibuy all 12 above titles for only £45
Relationship Planning	(free download)
Ansoff’s matrix	(free download)
Boston Consulting Group (BCG) model	free download)
BCG exercise	(free download)
BCG answers	(free download)