About APIC
APIC is Analysis, Planning, Implementation, Control - the classic marketing planning formula to help businesses achieve corporate goals through meeting and exceeding customer needs better than the competition.
Analysis – consideration of the market environment and the position of the specific business.
Planning – setting objectives and formulating strategies to develop the business in the desired direction.
Implementation – launching the plans and processes to drive the business forward.
Control – measure and monitor the performance of the actions in order to ensure the successful delivery of the objectives and the realisation of the business goals.
Our team of consultants are highly skilled and experienced specialists in their areas of interest, enabling us to provide bespoke marketing solutions for our clients that make a difference in their performance and enhance effectiveness. For more information please click on a profile below:
- David Gibson - Marketing and Business Change
- Mark Barber - Professional Training and Development
- Jane Saxon - Sponsorship, Marketing, and Event Management
- Marc Atkinson - Creative Consultant
- Daryl Hine - Strategy & Planning
- Ken Jones - Risk Management
- Steve Sullivan - Risk Management
- Beverley Lyn - Learning & Development
- Richard Tait - HR and Employment Law