Weir Insurance Brokers Ltd

Weir Insurance Brokers Ltd is one of the largest and longest established independent insurance brokers in the North East.

Formerly “Phillips Weir Northern”, established in 1972, Weir Insurance Brokers Ltd is now moving forward under the new direction of husband and wife team Duncan and Karen Weir. Development plans include the expansion of the business, within the North East of England.

This family based business is proud of their local routes and their independent status - Weir employs seventeen local people at its Head Office in Blyth, Northumberland. The team has over 300 years combined general insurance experience, offering professional advice on all types of non-life, personal and commercial insurance cover.

Weir Insurance treat your insurance personally, as every one of its clients' are allocated a personal insurance advisor, as a focal point, to look after all their insurance needs and requirements. This provides a benefit that many competitors struggle to match and is considered a competitive advantage to the business.

The existing advertising strategy was based on regular advertising in the regional morning newspaper, and Weir wanted to continue that relationship, but it was agreed that the current adverts were “well worn” and replacements were needed.

“We wanted to do something that would embrace the family environment that we have in the office as well as highlighting our business messages,” as Karen Weir explained.

Working in conjunction with O Communications, a PR firm in Newcastle upon Tyne, it was agreed that a good way to emphasise the personal service was to include the staff in the adverts.

The design of the ads was influenced not only on the newspaper contract but also their potential for use in trade and regional magazines. We were also able to stretch the use of the images to produce a calendar as an all year round message provider. One advert promoting travel insurance was utilised in a localised poster campaign in Blyth town centre.

This project provided a highly effective, polished product, allowing flexibility in a number of media areas, at a fraction of the cost compared to using an advertising company.