News

Marketing Strategy and Planning Workshop

Posted on 08/02/2017 by David Gibson
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David Gibson (APIC) and Jo Long (Jo Long Consulting) hosted a marketing strategy and planning workshop at The Smithy, Aske Estate on the 31st of January 2017.

Just for information, here are the details of the day:
  • start time 9.30am
  • Venue - The Smithy, Aske Stables, Richmond 
  • estimated end time 3pm.
  • A snack lunch and refreshments are provided on the day (or you are welcome to bring your own!)

To get the most out of the day there is some prep work! Delegates are asked to read and answer the questions/exercises in the workbook (supplied online), and consider the following questions prior to the workshop:

  • where is your business now?
  • how did you get to where you are now?
  • where is your business heading?
  • where do you want to be?
  • what do you need to do to get your business to where you want it to be?
  • how will you know when you've reached your destination?

None of these have right or wrong answers but will certainly get the grey matter thinking in the right direction so we can get straight on with the results driven part of the day.

Delegates are also asked to bring along any current thoughts, notes or plans they may have built up so far and we can incorporate those during the workshop.

If you are interested in attending our next workshop, please contact David (david@apicconsultants.co.uk).