David Gibson

MA, FCIM, Chartered Marketer, FCII, Chartered Insurer

David is a professional Marketing and Business Change consultant, skilled in the identification of customer needs and the delivery of effective solutions. He has developed a specialism in Strategic Marketing Planning by working with businesses in a number of industries, resulting in improved business relationships and performance.

Prior to forming APIC Business Consultants Limited in 2008, David gained over 30 years business to business experience in the commercial insurance industry. Marketing skills were initially developed by agreeing and compiling marketing / business plans for insurance intermediaries, throughout the UK. Further skills were developed whilst working in London, in a head office environment, in such areas as distribution channel management, market research, account management, communications (internal and external) and Project Management. David has taken this valuable experience to benefit APIC clients in the development of their business.

David received a Masters degree (MA) in Marketing Management from Lancaster University and is a Fellow of the Chartered Institute of Marketing (FCIM). In August 2009 he was awarded Chartered Marketer status. He is also qualified to Fellowship level with the Chartered Insurance Institute (FCII) and is a Chartered Insurer.

Specialist areas include:

  • Business and marketing analysis
  • Marketing strategy and planning
  • Business change management
  • Business coaching and mentoring