About APIC

"I really enjoyed my marketing roles at RSA, so when I left, this was something I felt that I should continue in similar roles with other businesses. A number of colleagues left RSA at the same time, so by working together we were able provide a wide ranging service to help develop businesses throughout the UK. Of course the team has changed over the years but the quality, the experience and the enthusiasm remains." David Gibson, Director

Our team of consultants are highly skilled and experienced specialists in their areas of interest, enabling us to provide bespoke marketing solutions for our clients that make a difference in their performance and enhance effectiveness.

APIC is Analysis, Planning, Implementation, Control - the classic marketing planning formula to help businesses achieve corporate goals through meeting and exceeding customer needs better than the competition.

Analysis – consideration of the market environment and the position of the specific business.

Planning – setting objectives and formulating strategies to develop the business in the desired direction.

Implementation – launching the plans and processes to drive the business forward.

Control – measure and monitor the performance of the actions in order to ensure the successful delivery of the objectives and the realisation of the business goals.


The Team

David Gibson - MA, FCIM, Chartered Marketer, FCII, Chartered InsurerMark Barber - Professional Training and Development Beverley Lyn - Learning & Development  Rob Walters - Project Management Training Professional Fiona Duckworth - MCIM Chartered Marketer FInstSMM Neil Todd - Management Accountant/Consultant Katy Hall - Marketing Professional  Jo Long - Marketing Professional